B2B Marketing Strategist

Job description

As B2B Marketing Strategist, you will own and execute our inbound marketing engine, driving high-quality lead generation for Ask Phill. This is a strategic yet hands-on role where you'll mix campaign planning with practical execution, working closely with our in-house specialists and external partners to drive high-quality leads for our Shopify agency.

Our Marketing & Sales team at Ask Phill is actively engaged in a wide range of activities, from hosting regular events and podcasts to producing diverse content spanning written articles to video creations. You'll work alongside our Event Manager, external partners, and sales team to lead marketing initiatives that create engaging experiences and compelling content. As part of our team, you'll collaborate to ensure our projects resonate deeply with our target audience and drive meaningful business results.

The ideal candidate has a background in B2B marketing, is familiar with the Shopify platform, and has a solid grasp of the e-commerce landscape, including its current trends and future directions.

Responsibilities

• Own Ask Phill's inbound marketing strategy and execution

• Create compelling content including whitepapers, blogs, and webinars

• Plan and execute marketing campaigns around events in collaboration with our Event Manager

• Manage outgoing communications: newsletters, social media, and website updates

• Oversee paid advertising campaigns with agency partners across LinkedIn, Meta, and Google Ads

• Own our HubSpot CRM: track performance, analyse data, and continuously optimize the lead pipeline

• Report insights and recommendations to the Commercial Director

• Identify e-commerce trends and translate these into successful marketing campaigns

• Leverage AI tools and automation to streamline processes and enhance campaign effectiveness

Benefits

• Work with innovative global lifestyle brands like Patta, Obey, Tony’s Chocolonely and many more

• Macbook 

• 28 annual holiday days & your birthday off

• Pension plan

• Lunch at the office

• Unlimited access to the psychologists of OpenUp

• Access to the financial advisors of Equip

• Hybrid work environment: working 40% of your time at our office

• Opportunity to work abroad for four weeks per year

• Friday drinks

• Central Amsterdam office

• Travel reimbursement

• A culture that values diversity, innovation and forward-thinking, all within a vibrant and supportive community

Tools you'll use

HubSpot, Google Analytics, LinkedIn Ads Manager, Meta Ads Manager, Google Ads, Clay, Lemlist, and various AI-powered marketing automation tools

Job requirements

• Minimum of 3 years' experience in B2B marketing, preferably in an agency setting

• Proven success creating engaging B2B marketing campaigns for both short and long-term goals

• Fluent in English

• Strong analytical skills with data-driven decision-making approach

• Technical proficiency and experience with HubSpot CRM

• Knowledge of online marketing channels, including email marketing, SEO, SEA and social media

• Comfortable working with paid advertising platforms (LinkedIn Ads, Meta, Google Ads)

• Entrepreneurial mindset with hands-on approach to campaign execution

• Proactive mindset and ability to work independently

• Thrives in a fast-paced, agile, innovative environment

Additional useful experience

• Experience with Clay and Lemlist for lead generation and outreach

• Experience working with Shopify 

• Prior experience working at an agency

Working at Ask Phill

Our mission is to set new standards in the e-commerce industry and push boundaries, continuously evolving with the market. We embrace experimentation and new ideas to create the best e-commerce experiences.

We drive ourselves and the industry forward every day, innovating to make our clients stand out. We celebrate diversity and learn from each other. We are dedicated to building the next in commerce. If you’ve got the skills, energy and ambition, we’d love you to join us!

The Team 

You’ll join a young, diverse, vibrant, and energetic team of professionals who are passionate about what they do and eager to learn more. Our centrally located office in Amsterdam is full of friendly faces, warm food and cold beer.

We believe that fostering a strong team spirit leads to better work. That’s why we frequently get together for innovation sessions, dinners, drinks and parties. Collaboration is key here at Ask Phill, and we encourage our teams to work together on projects.

We’re excited to see how you can contribute to our team’s success and help us build the next in the e-commerce landscape!